Agency: DENTSU CREATIVE
Brief: Produce five videos for Daikin Thailand Showroom, where introduce and display Daikin's air conditioning technology.
HOW TO SOLVE THE THE BRIEF?
TA: Engineer, technology staff
Tone and mood: formal, technical, friendly, monumental
Intent: To tell a story about Daikin's development journey and the values it provides to consumers, the community, and the environment.
My scope: Script writer
VIDEO SCRIPT
Opening: As an indoor comfort solution world leader company, Daikin provides high-quality air conditioning and heating solutions for every living space - from residences, and commerces to industries. At Daikin, we create the perfect air for greater happiness and greater comfort around the world.
Body:
First established in 1924, Daikin has affirmed its name and position globally as a Japanese pioneer air conditioning manufacturer and the world’s No.1 air innovator of advanced. We have contributed perfect air solutions for 100 years throughout 170 countries with the belief, that well-being is rooted in clean and comfortable air. At Daikin, we put humans as the critical factor for our business development. Approximately 100,000 experienced employees are working at Daikin globally, and three-fourths of them work outside of Japan.
Besides the industry-leading air conditioner product, Daikin provides air purifier products that support and help filter air cleaner, faster and more thoroughly by applying Streamer and Ion Plasma technology.
For a sustainable society, Daikin is always pursuing new values in the environment and air. In 2020, Daikin Industry introduced a new business model that collaborated with WASSHA Inc. in the United Republic of Tanzania. Tanzania is known as the poorest nation in Africa with year-round heat and limited access to air-conditioners. Therefore, the project aimed to spread out Daikin’s perfect air by providing high-efficiency air conditioners to small stores and ordinary homes in Tanzania.
Ending: Everything we do, we do it with our wholehearted. Taking responsibility as a perfect air specialist, we take challenges as opportunities to create new values and comfortable living spaces for our beloved customers all over the world.
Comments