Agency: DENTSU CREATIVE
Brief: Re-design AJI-NO-MOTO® for Tet season that is attractive and impressive to user for Tet gift set while looking outstanding on retailer's shelves and hanger of display.
HOW TO SOLVE THE BRIEF?
Consumption for FMCG tends to increase every Tet season. Besides quality & price, special packaging is an important factor for FMCG purchasing during Tet.
Apart from typical symbols of Tet, brands tend to include zodiac animals of each year into the packagings due to their close association with the cultural life as well as the spirit of Vietnamese.
Objectives: To increase “AJI-NO-MOTO®” brand loyalty
Message: To deliver the happy image by Tet packaging of AJI-NO-MOTO® and wide spread meaningful warm wishes for the new lunar year with health, happiness, prosperity.
Tone & manner: Happy, Tet atmosphere.
Idea: 2024 - THE BEGINNING OF PROSPEROUS YEAR
My scope: Copy direction, tagline ideation, message deliverable
A favorable start is a good sign for a smooth journey and an inspiration to reach our goals. Nothing is more perfect than welcoming a blooming new year that is filled with happiness and prosperity.
Tagline: Xuân như ý, trọn phú quý
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