Agency: DENTSU CREATIVE
Brief: Produce five videos for Daikin Thailand Showroom, where introduce and display Daikin's air conditioning technology.
HOW TO SOLVE THE THE BRIEF?
TA: Engineer, technology staff
Tone and mood: formal, technical
Intent: To show the Daikin's technology and its benefits.
My scope: Script writer
VIDEO SCRIPT
Opening: At Daikin, we are striving for creative solutions that can change people’s perspectives about air conditioning. Not only deliver the most premium air conditioner in the industry, but we also lead the way towards more efficient and cost-effective comfort solutions with Daikin Applied, which significantly to mention are AHU (Air handler unit) and FCU (Fan coil unit).
Body:
AHU is an indoor/outdoor air handler, which is appropriate for large construction such as offices, hospitals, and retail centers. Through AHU, the combination of outside air and recirculated will be filtered, cooled, and heated. In order to supply chilled or heated water or air that is subsequently distributed throughout the building, Daikin Applied chillers or rooftop units can work in tandem with AHUs to produce cleaner air.
Large quantities of air are conditioned and moved throughout an area by AHU using ductwork.
Besides AHU, FCU is known as a fan coil, which distributes heating and cooling equipment to condition the air space they serve. Together with Daikin Applied chillers or VRV systems, the application of FCUs will localize climate control by using water to control the temperature in each area.
The perfect air has to meet these four criteria: temperature, humidity, airflow, and cleanliness. Daikin Applied together with the temperature control function can turn water to cool or warm the whole building by itself. Additionally, by combining various AHUs and FCUs with your air conditioner, it will create and spread comfortable air to every corner of your space.
Ending: With the advantage of flexibility, Daikin Applied systems can be combined with various HVA components to offer versatile and efficient cooling and heating solutions for different building types and spaces.
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