DAIKIN CALENDAR 2024

Agency: DENTSU CREATIVE

Brief: Printed 2024 Calendar for Daikin to celebrate 100 years of development.

HOW TO SOLVE THE THE BRIEF?

Target:

• Primary TAs: Dealer, Pro-shop, MDC (Điện Máy Xanh, Nguyễn Kim,…)

• Secondary TA: End-user

Objective:

• Build company image & corporate value

• Build brand love for Daikin

Concept

• Celebrate Daikin 100 years (1924-2024)

• AC Specialist - Chuyên gia không khí hàng đầu Nhật Bản

• Perfecting the air - Không khí hoàn hảo

Message: Affirming Daikin as a leader in air conditioning industry and as a Perfect Air Specialist

My scope: Concept ideation, content plan, copy written