Agency: DENTSU CREATIVE
Brief: Printed 2024 Calendar for Daikin to celebrate 100 years of development.
HOW TO SOLVE THE THE BRIEF?
Target:
Primary TAs: Dealer, Pro-shop, MDC (Điện Máy Xanh, Nguyễn Kim,…)
Secondary TA: End-user
Objective:
Build company image & corporate value
Build brand love for Daikin
Concept
Celebrate Daikin 100 years (1924-2024)
AC Specialist - Chuyên gia không khí hàng đầu Nhật Bản
Perfecting the air - Không khí hoàn hảo
Message: Affirming Daikin as a leader in air conditioning industry and as a Perfect Air Specialist
My scope: Concept ideation, content plan, copy written
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